SEO, or Search Engine Optimization, is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. UCLA Library DIIT (Digital Initiatives & Information Technology) works with the Library web support teams to ensure UCLA Library website and online instances follow good SEO practices during their production and maintenance. | 
